From digital design to mechanical watchmaking

Founded in 2013 by designer Piers Berry, Pinion combines traditional mechanical watchmaking with clean, contemporary design.

After two decades working in digital media, Piers wanted to create something tangible in an increasingly digital world. Mechanical watches offered a contrast to rapidly changing technology, with their precision engineering, longevity and ability to develop a personal history over time.

The first Pinion collection, the Axis, launched at London's SalonQP in 2013. Drawing inspiration from military watches and scientific instruments, it established the brand's distinctive design language, characterised by clear typography, strong proportions and highly legible dials.




The Axis - 2013
Piers Berry - Founder of Pinion Watches




Piers Berry - Founder of Pinion Watches
The Axis - 2013
From the outset, Pinion was not about recreating the past. Instead, Piers sought to reinterpret traditional watchmaking principles for a modern audience.

Developing a distinctive identity

The Axis was followed in 2014 by the Pure, a hand-wound watch with a more traditional mechanical character, and the Revival 1969, a chronograph built around new-old-stock Valjoux 7734 movements dating from 1969.

These early collections established Pinion's willingness to explore different aspects of watchmaking while maintaining a consistent aesthetic.



The Pure - 2014




The Revival 1969 - 2014
The brand continued to evolve through the Axis II, Atom and Atom 39, the latter developed with direct input from watch enthusiasts. The TT introduced GMT functionality and a lightweight titanium case, while the Elapse brought an automatic chronograph to the collection in 2020.

Each model offered something different, but the emphasis remained on usability, considered proportions and purposeful design.



Atom - 2017




Atom 39 - 2018

Each model offered something different, but the emphasis remained on usability, considered proportions and purposeful design.



TT - 2018




Elapse - 2021
A willingness to experiment

The Neutron, introduced in 2022, marked another step in Pinion's development. Its 38mm case offered a more compact alternative to
earlier models, while more elaborate dial finishing introduced a greater degree of refinement.

Colour also became an increasingly important part of the brand's identity. The Sample Series allowed Pinion to explore bolder shades,
including red, orange, green and blue, in limited quantities.



The Neutron - 2022




The Neutron - 2022
Special projects have provided further opportunities to develop the brand's design language. These include a watch created for RAF 617 Squadron, the celebrated Dambusters squadron, as well as appearances in film and television productions such as Doctor Who, The Gentlemen and The Morning Show.



RAF Dambusters - 2022




RAF Dambusters - 2022
Looking forward by looking back

More than a decade after the original Axis, Pinion continues to revisit its foundations with fresh perspective.

The Reaxis takes inspiration from the first collection, retaining its instrument-inspired character while introducing updated proportions, refined finishing and a more expressive range of dial colours.

The latest generation of the Pure follows a similar approach. Reduced to 38mm and fitted with a contemporary hand-wound Sellita movement, it revisits the original design with more restrained proportions and updated construction. Bronze remains an option, connecting the watch to one of Pinion's earliest design signatures.



Reaxis - 2024




Pure Core Collection - 2026
Firestarter: A New Chapter for Pinion

With the launch of Firestarter, Pinion opens a new chapter in its development. The first watch in the Foundation collection combines the brand’s established design principles with a fresh approach to materials, movement selection and pricing.

At its centre is a natural red agate dial, with colours ranging from deep red to fiery orange. Each dial has its own distinctive pattern, giving every watch an individual character. The 38mm stainless-steel case combines brushed and polished surfaces, while a domed sapphire crystal adds depth and 100-metre water resistance supports everyday wear.




Power comes from the Japanese Miyota 9039 automatic movement, regulated and tested in three positions by founder Piers Berry. Each watch is assembled and tested in England, continuing Pinion’s hands-on approach to mechanical watchmaking.

Rather than departing from its established identity, Firestarter extends Pinion’s commitment to thoughtful design, practical proportions and carefully considered engineering. It brings a fresh perspective to the brand while remaining true to the principles that have defined it since 2013.



Firestarter - 2026




Firestarter - 2026
A modern British watchmaker

Throughout Pinion's development, the emphasis has remained on the relationship between design and engineering. From typography and case finishing to movement selection and wearability, each element contributes to the overall experience.

Piers Berry remains closely involved in the assembly and regulation of the watches, personally adjusting movements and testing them in multiple positions.

For Pinion, mechanical watchmaking is about creating objects that are thoughtfully designed, carefully engineered and made to be worn. More than a decade after its first collection appeared, that principle continues to define the brand.

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