We represent, champion and support the watch and clock making sector in the British Isles.

Sharing our incredible story

We work together to promote the excellence of British watch and clock making at home and internationally.
Through the combined expertise of our members and our expert advisors, we are able to guide
our exciting, resurgent and rapidly growing sector.

We’re stronger together

Together, we offer a powerful voice for our sector – to the international media,
to Government and to other global trade bodies and partners.

Championing British provenance

Britain has a unique horological heritage which is now enjoying a resurgence based on creativity, innovation,
technical development and exceptional quality. We want to help build this exceptional proposition.

Encouraging jobs, supply chain and technology

Our goal is to grow Britain’s self-sufficiency in manufacture; that’s about creating supply-chain for components,
it’s about creating jobs and it’s about sharing technology.

Follow us on social media

Partnership announcement:

Free Oracle Time subscription for Alliance Club members

Featured story:

KPMG to produce our first Bellwether Report

Why we’re founding members

Who we are

We’re an Alliance of Britain’s leading watch and clock companies, working together to promote and develop our sector.

Our Members

We’re made up of British owned and managed watch and clock making companies working across a diversity of horological activities. Take a look at our Member’s profiles.

It’s our time

Britain has played an incredible role in humanity’s drive to measure time. Find out more here.

An evolving strategy

Our strategy is to support Britain’s horological resurgence, to help our sector grow and to encourage supply chain and jobs.


Working with educational partners, we want to help our members develop a British sector that is vibrant with opportunities for talented people.

Join us

We welcome new Trade and Club members. Find out more…

Join us

Along with Government engagement, we offer numerous benefits to our members. However, your company’s support for our sector’s growing stature is equally valuable to us. That’s why it’s FREE for companies to join as Trade Members.

For enthusiasts of horology, joining our Club costs just £55 per year and, along with a unique pin badge, membership gives you the inside track on British watch and clock making, and priority access to our events. Above all it’s a fantastic way to join hands with us on this exciting journey.

We welcome any watch or clock companies owned and managed within the British Isles.

Our mission is to promote British watch and clock making around the world and our shared ambition is to match Britain’s creativity with the supply chain to enable more of our watches and clocks to be made within our shores.

The Alliance of British Watch and Clock Makers. Proudly representing the best of British innovation, creativity, craftsmanship and quality

Thank you for supporting the Alliance of British Watch and Clock Makers. We are a not-for-profit organisation registered in the UK as a company limited by guarantee with No: 12463247.

Your membership dues support our aims to promote and support British Watch and Clock Making.