We’re the official trade body for over 65 British watch and clock making brands. We work together to champion and support our sector all over the world.
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WHY WE’RE MEMBERS…

CRISPIN JONES
Founder, Mr Jones
“I believe there’s a unique spirit of innovation and creativity that’s only found amongst British watchmakers. I think we harness the flair for art and design that this country is famous for, and unite it with a deep understanding and respect for the technical side of watchmaking to produce something extraordinary.
With more and more small, independent makers appearing, now is the right time to come together under the umbrella of British Watch & Clock Makers.”

ROBERT BRAY
Owner, Sinclair Harding
“Britain has a unique provenance for clockmaking and our blend of tradition and craft has created some of the most iconic clocks in the world.
British clockmakers continue that tradition with the finest hand craftsmanship and modern technology and I am passionate about working with fellow horologists to develop an exciting future for our sector.”

NICHOLAS BOWMAN-SCARGILL
(4th) Managing Director, Fears
“Britain has such an illustrious watch and clock making heritage, and Fears is proud to be a part of this story. This is why I’m particularly honoured to be a founding member of this important Alliance, which aims to help support the industry today.
Working together, we can continue promoting the benefits and specialities of British watchmaking around the world.”

MIKE FRANCE
CEO & Co-founder, Christopher Ward
“There’s a new energy, inventiveness and optimism around British watchmaking at the moment, so now is the perfect time to encourage further worldwide growth for the sector as a whole.
That’s what the Alliance is all about and it’s why I am so pleased Christopher Ward can play a part in this exciting, forward facing, new venture.”

DR ROGER SMITH OBE
Founder, Roger W Smith
“I’m passionate about helping to bring Britain back to its rightful place as a leading watchmaking nation. We’ve so much to be proud of, not just historically but today, with the great work, the outstanding quality and the unique spirit of innovation Britain is famous for.
It’s why I’m delighted that, as a company Roger W. Smith Ltd is a member and I am personally honoured to be our founding chairman.”
WE ARE...
The official trade body for Britain’s watch and clock makers, working with the UK Government’s Department for Business, Energy and Industrial Strategy
OUR MEMBERS
The Alliance is where British makers join our global community of supporters, enthusiasts and collectors to share ideas and our love of horology.
IT'S OUR TIME
Britain has an amazing story to tell as the world’s horological innovators. While our focus is the future, we’re defined by our past.
PARTNERING FOR SUCCESS
As an Alliance of over 60 of Britain’s leading brands, we’re delighted to partner with other organisations to promote the work of our watch and clock makers.
A FUTURE BASED ON TALENT
A growing sector is vibrant with opportunities. We’re working with British educational partners and offer free membership to their students.
JOIN THE ALLIANCE
Be a part of the exciting road ahead for British watch and clock making! Join us and enjoy some great benefits!
WE’RE PROUD TO PARTNER WITH


BE PART OF OUR EXCITING JOURNEY
For enthusiasts of horology, Club membership costs just £55 per year and gives you the inside track on British watch and clock making and priority access to our events. We offer a growing list of benefits, including FREE subscription to Oracle Time magazine and access to the Horological Society of New York’s events.
We welcome Trade members. To qualify, companies must be British owned and managed and already trading. We love to hear from start-ups and, while you need to be fully trading before becoming a member, we are always happy to advise.
The resurgence of British horology is exciting – and we’re just at the beginning of the journey.
Our mission is to promote British watch and clock making around the world and our shared ambition is to match Britain’s creativity with the supply chain to enable more of our watches and clocks to be made within our shores.
By becoming a member, you can take the road ahead with us.
Thank you for supporting the Alliance of British Watch and Clock Makers. We are a not-for-profit organisation registered in the UK as a company limited by guarantee with No: 12463247.
Your membership dues support our aims to promote and support British Watch and Clock Making.