Prompted by the success of the original ‘Classic Collection’, on followed the ‘Moment’ range; comprising of straps made from TPE, polyester and cotton (also known as Enviroleather). This material has since been used across the newly launched ‘Aalto’, ‘Kindred’ and ‘Lyka’ lines.

Votch also offers the opportunity topur chase cruelty-free straps to update clients’ existing watch faces. Founder, Laura Way, built Votch following her diagnosis of a condition causing skin-loss. This inspired her to use her recovery hiatus as a time to educate herself on animal welfare, and the leather industry.
Laura Way

“When I recovered, and with a new-found vegan perspective on life, I knew I ha d to create something where I could make a change in this world. Finding accessories that are stylish but cruelty free isn’t always that easy, and when an old watch strap broke and finding a watch I liked that was simple and stylish, but with a faux leather strap w as pretty impossible, the lightbulb moment happened and Votch was born!”

Always researching the ‘most innovative fabrics possible’ for watch straps, Votch’s push for progress is matched by their “desire to develop designs and durability” that include “cruelty free accessories readily available to all”. Their evolution strengthens their resolve to search for ways to reduce carbon footprint. And so, with every order purchased on their website, Votch plant a mangrove in Madagascar.
The watchmakers also support a number of animal charities – partnering with a different organisation every three months. This allows a new cause to receive a percentage of Votch’s profits, in the form of a donation, with the turn of each season.

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