Over the decades, the brand has continued to evolve, maintaining its commitment to precision and style, making it a revered name in the world of horology and one, which in modern history has its home in Britain.
Rotary became one of the official watch suppliers for the British Army.

Moise Dreyfuss founded the company with a vision to create watches that were not only precise but also aesthetically pleasing. By the 1920s, Rotary had established itself in the British market, a relationship that would prove to be pivotal for the brand’s future.

During World War II, Rotary became the official watch supplier for the British Army, further solidifying its reputation for reliability and durability under the most demanding conditions.
Innovation and design

The design philosophy of Rotary watches is rooted in elegance and sophistication. Each timepiece reflects a meticulous attention to detail, from the intricate movements to the polished finishes. Rotary offers a wide range of styles, from the traditional to the contemporary, ensuring there is a perfect watch for every discerning customer. The use of high-quality materials such as stainless steel, genuine leather, and sapphire crystal further enhances the durability and luxury of Rotary watches.

COLLECTIONS

Rotary’s heritage and commitment to watchmaking excellence remain at its core. By recently simplifying its watch families into categories, it aims to make the buying experience more intuitive and enjoyable, while continuing to provide timeless watches that reflect its rich history and design ethos.

The brand’s extensive range of timepieces is organised into distinct style categories, including: Traditional, Dress, Contemporary, Sport, Seamatic and Skeleton.

In addition to these categories, Rotary Watches offers Ultra-Slim, Limited Editions, and the new RW 1895 which represents re-imagined models from Rotary’s extensive watch archive.
Traditional
Taking inspiration from Rotary’s long standing history in watchmaking, the traditional collection brings together classic design, precise movements and classic complications.
Dress
The Rotary Dress collection is designed for formal occasions, featuring classic design traits such as elegant case shapes, diamond indices and leather straps.
Contemporary
Rotary Contemporary offers watches for the modern individual, with clean, simple designs, bold colourways and larger sizes offer a premium watch wearing experience.
Sport
Rotary Sport is perfect for everyday wear, the collection offers an iconic case design in a range of finishes, movements, complications and styles.
Seamatic (auto dive)
The Seamatic is Rotary’s oceanic offering, a titan of motion that is water resistant to a mighty 300m. Like the British coast is an underestimated display of beauty, the Seamatic is a refined and understated divers’ watch, built with precision and performance in mind.
Skeleton
Skeleton watches show the intricacies of the movement, with exhibition glass case backs, allowing to see the watch mechanism in its entirety.
Ultra Slim
The Ultra Slim family has been a part of Rotary’s collection for a number of years. Its light, versatile, slim design has become synonymous with the brand’s identity. The Ultra Slim collection is the perfect marriage between precise craftsmanship and discreet design.
RW 1895 (HERITAGE)
This iconic range of watches pay homage to Rotary’s watchmaking credentials. Delving into Rotary’s rich archive, RW 1895 showcases milestones in the brands history, all with the classic combination of effortless style and timeless character, calling upon a new generation, whilst heralding the triumphs of the past. Each watch represents not just some of the most influential times throughout the brand’s history, but also the power of lasting quality and style.
Global reach and recognition
Today, Rotary Watches continues to thrive as a global brand, cherished by watch enthusiasts and collectors around the world. The brand’s commitment to quality and innovation has earned it numerous accolades and a loyal customer base.
Rotary’s presence in over 40 countries is a testament to its enduring appeal and the universal appreciation of its fine timepieces.
Commitment to excellence

Rotary's enduring success can be attributed to its unwavering commitment to excellence. Each watch undergoes rigorous testing to ensure it meets the highest standards of quality and performance. This dedication to perfection is evident in every Rotary timepiece, making it a reliable companion for any occasion.
Rotary Watches stands as a symbol of timeless elegance and precision.

With a rich heritage, innovative spirit, and dedication to quality, Rotary continues to craft watches that are not only instruments of timekeeping but also expressions of style and sophistication.

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