Right now, there’s an exciting resurgence in British watch and clock making.

New brands with fascinating stories are emerging all the time and, in November 2020, we launched the Alliance to encourage and guide this renewed energy in our sector and to provide a voice for our members.
As our sector’s official trade body, we represent by far the majority of watch and clock making brands trading across the British Isles (including the Republic of Ireland).

Our Trade member companies are broad and diverse; from world-renowned horologists to new start-ups; from makers of exclusive mechanical timekeepers to design-led affordable watches; from rare finds to mass precision; from micro-brands to super-brands.
We’re excited to see new watch and clock makers establishing themselves alongside some of our great British heritage names which have been relaunched by the descendants of their original founders.

What our Trade members all share is an enthusiasm for the future of British watch and clock makers and a commitment to join hands for the journey ahead.
This uniquely collaborative spirit amongst our watch and clock brands is part of what defines British watch and clock makers.

While researching the first ever Bellwether Survey for our sector in 2021 (with KPMG), we quickly identified a collective desire to try and bring more production back to Britain. While this is a long-term ambition, it now has a far better chance of success with a strategic approach and more than 75 companies who are willing to work together and share knowledge.
We’re also very proud to represent our Trade members on the Economic Sector Panel of the Department for Business, Energy and Industrial Strategy (BEIS), and to work with the Department for International Trade and the GREAT Britain campaign to promote our sector internationally.

We have built a valued friendship and partnership with the Horological Society of New York and we’re always pleased to welcome their members to our exclusive events.
Above all, we want to raise awareness of British watch and clock making to collectors and enthusiasts.

Please do follow us on Instagram where we’re often the first to share new products and happenings.


If you really want to get involved, our Club members enjoy a host of benefits, perks and exclusive events. It’s great value and as a non-profit organisation, your subs help to support our activities.

Become a Club member
As a commercial and future-facing trade body, we’re always pleased to hear from new and established British watch and clock brands. We are all part of our sector, so it makes sense to work together.

Trade membership is free of charge and offers growing benefits so we encourage trading watch and clock making companies to join.
Become a Trade member
Growth creates opportunities and we want to encourage new talent into our sector, which is why we’re delighted to work with Britain’s leading educational establishments and to provide their full-time students with free membership of the Alliance’s Club and the opportunity to connect with our trade members.