Exclusive insights into the history and horology of our watch and clock makers.


4. George Bamford’s bespoke approach to the craft of luxury watches

Bamford London logo

As the “first company to offer full personalisation of the worlds most iconic watches”, Bamford Watch Department provides complete customisation of time pieces for the world of luxury watches.

After building a ‘personalisation house’ as a means to create his own exclusive watch, founder George Bamford’s passion fuelled the complete refurbishment of a 5-floor townhouse headquarters in the heart of Mayfair, London. The Hive (as it is nicknamed) comprises three client rooms and an in-house service centre designed as workshop. Bamford Watch Department describe it as a creative sanctuary and a great place to catch up with customers and friends.

Bamford Watch Department’s expert watchmakers pride themselves on tailoring designs – from the quirky to quintessential – to suit the client.

Also available are an array of time pieces designed by George himself; plus a Collaboration and Limited Edition, ‘Mayfair’, GMT and ‘B347’  selection range.

As a highly customer-oriented company we pride ourselves in taking great care of our clients, ensuring that their needs are the focus at every step of the way. Emphasis on personalisation is paramount, with our customersrequests forming the bedrock of our business; its through these individual desires that our personalisation techniques really show their colours.”

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