Exclusive insights into the history and horology of our watch and clock makers.


3. William Wood – firefighting, fundraising, and luxury timepieces

Renowned for upcycling firefighting materials into luxury timepieces, William Wood Watches craft their designs from British firefighting heritage. Each of their timepieces is constructed of crowns made from melted down 1920’s London Fire Brigade brass helmets and straps made of hand-cut fire hose, which had been used by the UK Fire and Rescue service for over a decade.

Serving the British Fire Service for over 25 years, was the brand’s namesake – the late William Wood. Stationed at Pilgrim Street, for the Newcastle & Gateshead Fire Brigade (on the Blue Watch), he won commendations for his acts of bravery. 

Grandson, Jonny Garrett, founded the watchmaking brand as a tribute to not only his grandfather,  but all firefighters – past or present – described as ‘everyday heroes’.

“We are proud to say that any customer who wears a William Wood watch is wearing a real piece of firefighting history”

Based in London since 2016, the brand’s success fuelled the support of firefighting charities through ongoing sales-percent donations, and fundraising events. And crucially – the drive to ensure British heritage isn’t left to waste, but rather remains at the heart of all William Wood designs. Their most notable fundraising event was their 9/11 watch auction held in September 2021 that raised £14,000/$19,000 to commemorate 20 years since 9/11. The auction watch was a custom-made Model 1 from their latest Chronograph range, the Triumph Collection. All proceeds were donated to the Tunnel to Towers Foundation, the largest 9/11 dedicated charity in the US. 

In keeping with the brand’s ethos, William Wood Watches has a vision of converting a concluded British Fire Station into their HQ, showroom and flagship store. Here, customers will have the option to call upon staff members by ringing a salvaged fire engine bell, and have designs brought to them via a traditional firefighter’s pole. 

Current collections available to view include “Triumph”, “Valiant”, “Bronze” and “Chivalrous” designs with the addition of firefighter-inspired antique brass cufflinks, travel roll and a fire-alarm inspired showbox. 

Thank you for supporting the Alliance of British Watch and Clock Makers. We are a not-for-profit organisation registered in the UK as a company limited by guarantee with No: 12463247.

Your membership dues support our aims to promote and support British Watch and Clock Making.